Mark Pincus, serial entrepreneur and founder of Zynga, said “an entrepreneur’s instincts are right 95% of the time.” When you first start your company, it usually starts with an instinct. You can feel in your gut that there’s a big problem that needs to be addressed. Then you have an idea as to how to solve that problem, and this is where you need to be careful. According to Mark, you’re instinct is right 95% of the time and you should trust that feeling. But the initial idea you have to solve that problem is usually WRONG. According to Mark, your initial idea is only right 25% of the time. This means that while you can trust your entrepreneurial instinct, you have to be flexible on how you try to solve that problem. In fact, when first starting your company you should EXPECT to change your idea multiple times. Listen to your customers and be open to how you solve the problem so you can build products and services that really solve the problem for customers.