Even the best-funded startups are resource-constrained. Entrepreneurs have to make every expenditure count. It’s the nature of the game. Realizing this, the best founders don’t fixate on their lack of resources, they become masters of resourcefulness. Rather than worry about what you can’t do, get creative and figure out a way to make things happen.
As frustrating as it may be, resourcefulness can work wonders for your startup. Being resource constrained forces you to be more disciplined and build more intelligently. Some of the greatest PR stunts ever devised resulted from a lack of resources. AirBnB made its first worldwide splash by renting the entire country of Liechtenstein for $70,000 a night.
One way startups become resourceful is to partner with other organizations that already have what you need. To reach potential customers, for example, you can team up with an organization that already caters to your market. Hitch a ride with someone who’s already done the heavy lifting for you.
Be creative and get resourceful.