“If you’re lucky enough to strike oil, keep digging!” Scaling a company on the sales side is never chasing after a dozen different segments or channels–it’s one or maybe two things that are really working. When you find this, it’s the startup equivalent of striking gold. And if you do strike gold, double down and mine that shaft as deep as you can before distracting your team with other ideas and moving on to something else. Focus for a startup is paramount, and splitting your attention across too many “priorities” will doom you to bankruptcy. This counts as much for sales and customer focus as it does for product development.
The Agile Startup is an inspiring compilation of the most important lessons of innovation and entrepreneurship. It’s easier than ever to start a new business, and the potential rewards are enormous. But even with all of the available advantages and resources, the likelihood of any one business succeeding is slim. That’s why you need the simple, clear, actionable lessons found in The Agile Startup.
Author Matt Sand
Passionate about making a difference through innovation and entrepreneurship.